![]() ![]() Reynolds says the company has not yet decided whether it would ever release an app that distilled the different interactive elements for users to edit and play around with clips of other content beyond that of Disney’s, playing on that other thread of app development at Disney, creating storytelling apps through photos and video ( being one recent example). If users share these gifs with other owners of the Disney Animated App, those recipients can then take those clips and edit and expand upon them - Disney’s little hat tip to a little viral marketing. There are parts of the app where users will be able to create and subsequently share their own content as gifs - animations of characters from Wreck-It Ralph, for example or their own glittery sketches using some of the technology that was implemented in Disney’s upcoming Frozen film (a screenshot of this is here on the right). Turns out that they will not: while some clips can be shared, it turns out the stills will not (not in a legit way, anyway). With today’s world all about sharing images, and sometimes mashing them up in the process, I asked David Reynolds, Disney’s head of social media, whether all of the images in the app would be shareable. 3-D images of the maquette have made their way into this app, along with the story behind him. This also includes some rare, never-before seen detail: recently during an office spring clean, someone uncovered a dusty cupboard, which happened to contain the original maquette of Pinocchio used by the animators to study how marionettes moved, and to draw the boy/toy himself. In all, there are 750 interactive illustrations, with over 400 short animation clips, 350 images from Disney’s archives (including backgrounds, concept art, character sketches, and super-zoomable storyboards). The app contains a selection of stills, animation clips, interviews with animators and other texts that give more of the background behind different Disney animated films. The app is being launched today to time it with Disney’s D23 Expo, its own version of ComicCon. ![]() It is more in the vein of what it is doing with Infinity, its cross-platform, cross-property gaming app first announced in January this year. In that sense, this is a more adult-focused, and far more comprehensive, effort. Up to now, a lot of Disney’s app efforts around animation have been more singular moves around creating games and books around single-character franchises (the majority of the 127 apps that I counted earlier today on the App Store for iPhone). ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |